I too have seen them from £300 to £480, but as B&O cannot set new prices it's up to the individual dealer how much they charge.
The Beo5 does take a lot of setting up, and when bought with a complete set-up that has plenty of margin for the dealer the time can be offset. However, just walking in to buy one 'cold' for say £300 then having the dramas of programming (and for most dealers it IS a drama) then the profit margin isn't really worth it (looking from a purely business perspective).
That's the short-sighted view. Now, on the other hand - here's a chance to make a friend and build a customer, and explain the wonders of what the Beo5 can actually do.. hopefully leading on to more sales. We may all find that B&O dealers have a little extra time on their hands at present as business in all retail sectors seems slow (in the UK anyway) - so maybe now is the time to buy one!
£400 for a remote.. i see your point. However, you can pay £400 for a designer jumper these days - or you could spend almost twice that on a Serene.. ahem..
Lee
BeoWorld - Everything Bang & Olufsen