I like the look actually.
I lkie the idea of a new Beolit, and I don't mind where its made if its made well.
BUT ...from what Trip suggests, its sounds like it is essentially one of these
http://www.simplysonos.co.uk/acatalog/Bundles.html?gclid=CJf-uq-lx6wCFQIf4QodnBReqg
My fear is it will have less "mass market" appeal than the sonos bundle has.... because it has lower specs, no current complimentary products like the sonos does, and on top of these drawbacks, it will apparently cost substantially more.
The first day I saw and heard an S5, I told my (then) B&O area manager that is exactly the product that would sell in big numbers out of B1 shops, and pave the way for a new generation of digital link customers.
Neary two years later.... and it seems the beolit 12 may be a less featured, costly B&O variant on this established technology....
If your going to start entering a new market, with established sector leaders, but with that element of B&O design and build quality (which justifies the premium) then you should not also be trying to re-invent the (very popular, most suitable) wheel....
imo, that is where the serene and serenata also went wrong - they had the design touches and build quality....but some basic pre-requisites that people just expect/want were missed out, putting off buyers.
It is a net based music player, so ( like BS5) where on earth is the easy, native access to spotify - something that I can get on a FREE phone from anywhere, or run on my kids £180 netbook all day long ??