Alex:
Ferrari doesn't need to worry about outsourcing manufacturing because there's always a demand for their product regardless of price. Furthermore, buyers are always prepared to make a significant investment in an automobile. Same applies to watches and jewelry. Consumer electronics is a completely different animal. Bang & Olufsen is simply doing exactly what they need to do to remain competitive in a rapidly changing market.
Not entirely true, Ferrari outsource thier brakes to Bremo, electronics to Magneti Marelli, Wheels to BBS, rubber is obviously outsourced as is the sound system and GPS system. Not to mention the design being outsourced and done by Pininfarina. However it's still majority made in house and assembled at Fearrari's home town Maranello. Not so with many new B&O products. You are right though, the demand for high performance sports cars has boomed. Look at the price jump from the old F430 to it's replacement 458 Italia or McLaren launching an entire car production, starting with the MP4-12C in a financial crisis! However home electronics has taken a different turn with many brands struggling or disapearing. It's the culture now to manufacture off shore in electronics, else you wont survive and as long as B&O survie then I'm happy
. As long as the quality is still there and the brands values don't change then i'll always be a fan and use their products. I was sceptical of the BS8 at first but if I wasn't told it was made in China I wouldn't have known, it's a psychological thing I guess.