I never liked cleaning tapes and always preferred cotton buds.
The cleaning tapes may be good as a fast solution, especially in hard-to-reach decks (car stereos etc.),
and some are of better quality than others. Maxell sounds like quality to me.
There are some wet-cleaning tapes too, where you put a couple of drops inside the cleaning tape cassette
and let it play in the deck for some time, these may work better.
Still, being a tech guy myself, I prefer the manual way.
It may also be because I've done surgery a couple of times to remove stuck cleaning tapes.
Martin