I don't think a website is "material" mobeyone. The criticism was at BeoLounge, not the main site, though I wouldn't mind if they would play some real music there.
At BeoLounge there's crap music playing, there's the tedium of going through introductions, or navigating in a very cumbersome way, there's the repetition of how information is presented, there's very little interactivity, and the whole thing is just not very engaging. While it's all very glitchy.
Yes, one can imagine the intention - and I have a very fast internet connection, but I'm just incredibly annoyed by the whole thing. Let me find the info I want, fast - do engage me, but make it optional.
BeoLounge is still up, though, at beolounge.com - it was the main site that was updating, and it's now online again.
To end on a positive, this is the best thing B&O has done in years:
http://www.bang-olufsen.com/world_opera_project