Call me a cynic but it seems to smack somewhat of desperation. I admire any good scheme to tempt buyers into parting with their money, but I wouldn't have thought this was necessary on such a new product as the Beosound 5.
I wouldn't buy any product because a 'free' holiday was on offer unless:-
1. I Wanted it
2. Could afford it
3. Was intending to buy it sometime anyway irrespective of the offer.