FROM MY EXPERIENCE OF VISITING A FEW DEALERS I HAVE FOUND THE SALES PEOPLE IN UK ARE ALWAYS TRYING TO PUSH FOR A SALE STRAIGHT AWAY. WHEN YOU QUESTION PRICE OR VALUE FOR MONEY ITS ALWAYS DONT WORRY WE DO CHEAP FINANCE - I WOULD  RATHER HAVE A GOOD DEAL  
WHEN ANALOGUE WAS ONLY AVAILABLE ON BV8 THE SALESMEN  SAID DONT WORRY JUST USE SKY PLUS WITH BEO4 BUT I STILL WANTED DIGITAL BUILT IN FOR THE PRICE OF THE BV8 . WHEN I WENT INTO THE SHOP 3 MONTHS LATER HE WAS  SAYING TO ANOTHER CUSTOMER "DIGITAL IS BUILT INTO THE BV8  SO DONT WORRY ABOUT THE ANALOGUE SWITCH OFF " WHICH I THINK IS A CONTRADICTION AS DIGITAL WAS BUILT IN TO NEARLY ALL NEW TV'S IN THE UK. SO MY THOUGHTRS WERE THAT FOR THE MONEY DIGITAL SHOULD HAVE ALWAYS BEEN AVAILABLE ON THESE PREMIUM MODELS