Hello, I have watch on this tv alot, my experiences are this TV have a great picture quality.
I meen still BV7 have a little bit better, becuase the nice contrast glass. But still the picture are very good still with out this contrast glass.
I also seen this with the DVB - HD module with a smart card right in to the tv, and the picture quility loooks very great still on HD channel. If you have a HDR2 you now can record frome the program guide.
Its also have a nice build in speaker that is the best one I have heard on a TV. Build into the tv of course. The speaker to BV7 is much better, but this is a much stronger speaker that also are seperated and not a build in speaker.
I have heard the TV in a cinama home theater setup with Beolab 5 and beolab 3. The center speaker works very great. So it will work perfect also in a home theater setup.
So if you like the design this TV are a great tv to a nice price.
But I think you have go to a dealer and watch and listen on it your selv.
I'am not that good in English, but I hope you understand it and have get some information.
But I what to BV7-40 with bluray, that tv will be nice one, but of course more expensive tv.
Mvh Andybandy - MX 7000 - Earset A8 - (dream about a BV7-40 bluray tv)