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Latest post 12-09-2011 7:06 PM by Tod Daniel. 2 replies.
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  • 12-09-2011 5:39 PM

    TV add for laptop with B&O ICe power......been on a lot this week

    A few people have mentioned this to me in last few days - saw it myself tonight too.

     

    Ad is for a new ASUS laptop range- makes a big deal about the sound quality, & credits B&O with caption.

     

    Good bit of cross - marketing, maybe a sign of things to come as a result of Tue ???

  • 12-09-2011 6:58 PM In reply to

    • moxxey
    • Top 25 Contributor
    • Joined on 04-14-2007
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    Re: TV add for laptop with B&O ICe power......been on a lot this week

    folkdeejay:

    Good bit of cross - marketing, maybe a sign of things to come as a result of Tue ???

    A lot of (rival!) companies use ICEpower, including Bowers & Wilkins. Ok, B&W don't promote B&O as the brand behind ICEpower, but then B&O aren't Intel, who make requirements on the promotion of their brand. I'm sure B&O are fairly flexible and ASUS thought that they would gain more credibility by mentioning the brand.

  • 12-09-2011 7:06 PM In reply to

    Re: TV add for laptop with B&O ICe power......been on a lot this week

    Yar, imagine B&O speakers in a MacBook Pro and the new HD iPad3  that would be cool!

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