It seems that B&O want to use bloggers to create buzz on the internet.

Pages like this new one http://www.bang-olufsen.com/masterlink_gateway have a youtube version of the video and a link down the bottom that allow you to Twitter, Facebook, blog... that page directly.

p.

I guess it would make sense for them to use all the modern technology available to reach customers. And Twitter, Facebook and blogs and so on are very popular right now. I'm just not sure how many of their core customers would be reached this way. I don't know, it doesn't seem like their style somehow.

Oh, and WOW... I love that house. Who does these things for them?