The problem is that the BD10 has some rather bad reviews- one of the
slowest load times- up to 2 mins, poor build quality and is being
replaced very soon
All is absolutely RIGHT!
Some of the films taken even more than 3 minutes to start !!!!
even going straight forward to begin quick 
Build quality is near BAD and certainly a UGLY device absolutely to hide
.
I HOPE this model will be replaced very soon because is already OLD.
In addition, recently a famous AV brand has announced a new HD-DVD player being launched very soon for 60 euros !!!!! 
However the enormous difference audio quality between DTS-HD concept and DD5.1 IS HERE... to stay!
I´ve listened to it already, and that´s all what I tried explain you in the post above 