Solderon29, Martin:
Thanks for the link and the tip. The bulb is a bit small, and because B&O drives these things with only 20 volts (to prolong bulb life) the glass envelope may not disperse enough light or it may be more sensitive to positioning. One alternative is to use 2 12V bulbs of this size in series.
Here was my solution:
I'm using a T5.5 Telephone slide lamp. The original lamp is epoxied into a plastic shell. Using a small flat head screw driver, I dug out the epoxy. The T5.5 is a large lamp. It is roughly the same diameter but about 2.5X as long. I broke of the end of the metal slideing tab (the epoxy wedge on the lamp) and then soldered wires to it. Then I slipped it back into the plastic shell and screwed the entire assembly back in. The shell sticks out a bit, but works fine.
The more ideal substitute is a T1-3/4 European Wedge. Studer/Revox uses these to illuminate the VUs in B77/PR99 and A80 reel to reel decks. Our European friends will find this very common, but in North America, I've had no luck finding the 24 volt version of this bulb. You will of course need to solder leads on to this one as well.
I know neither of you really need this info but I thought I'd put my thoughts down for the record in case others stumble over this need.
I do think that a bright yellow or white LED is still a viable option but have not tried. I know people have used LEDs successfully to replace the lamps on the end of tape sensor on Studer mastering tape recorders.
Cheers,
Derek