jjihonor:I went into B&O Knightsbridge the other day. They had availability but it was 500 pounds! Seems arbitrary to me compared to 500 Euros.
This is not dissimilar to pricing I have seen at my local dealer (Berkshire)... although they do explain that it does include initial programming* and two further 'upgrades' within the first year. Doesn't seem unreasonable to me.
*I believe that the Beo5 offers little or no functionality 'out of the box' and is therefore set up for individual needs as required.