Some days ago there was a thread about Sansung using B&O design, I will call it copying it... He thought that because of the serene from samsung and B&O it was OK bay B&O that Samsung copied it, but remember Sansung is the biggest producer of electronics on the planed, so when thy co work about a mobile, that has nothing to do with does in Samsung thats makes there Audio product...
But thats not whats this is about 
It's about Sangsung has send all chefs in there design apartment to Denmark, to study what danish people likes and have thy Life (has nothing to do with B&O).
It's an article in a danish newspaper Here has any one a link to a good web translator