Hi people, I am a final year product design student, I want to design a new Bang&Olufsen influenced turntable but I have never owned any Bang&Olufsen product in my life so far and I don't know anybody who does, so I need to do some research, could you please answer these questions below? That would be greatly felpful.

1. How would you describe Bang&Olufsen cuntomers?

2. The following five factors, could you please put them in order as the first one being the most important to Bang&Olufsen customers and the last one being relatively the least important.     Design(Style)    Sound quality     User experience      Bang&Olufsen brand    The quality of the products

3. Can you describe how you felt the first time you have ever seen a Bang&Olufsen product, in one sentence?

4. Why do you think the customers chosen Bang&Olufsen rather than other manufacturers?

5. Give a score of 1 to 10 as one being the least important and 10 being the most important, how important do you think design is to Bang&Olufsen?

Thank you very much!

!. Sound, design and quality lover

2. Sound quality, product quality, B&O, user experience, its nearly imposible to do en importance track, these are my feelings but they are all most important.

3. I was blown away (saw and most important heard)

4. Design and quality

5. Timeless Design and quality, both 10

Now take out your tiny earplugs, go to a B&O shop, put your Ipod in a Beosond 8, then you will know what I mean. Sorry that you will throw away you tiny earplugs afterwards.

Saludos Soren

1. How would you describe Bang&Olufsen cuntomers?

Quite alike apple customers...
want good quality
- manufactured pieces has to be very high quality, i.e. no color deviations on cabinet,
- ease of use, this is a main concern for B&O
        in one review the summary was "the hardest thing was to connect the power cord"
- with the above two, good sound quality

2. The following five factors, could you please put them in order as the first one being the most important to Bang&Olufsen customers and the last one being relatively the least important.     Design(Style)    Sound quality     User experience      Bang&Olufsen brand    The quality of the products

I will do two lists, one for B&O customers
1. User experience
2. Quality of product (these two actually should share first place)
3. Sound quality
        the biggest sound laboratorium is in Struer (The Cube) which other hifi manufacturers use
4. Design/Style
5. The Bang & Olufsen Brand comes from all of the above, weaved together

Second list, how other people do believe the brand is targeted
1. Design / Style ---" It's just design, not good sound"
2. Bang&Olufsen brand "it's just a name on the product and it costs $ but doesn't add"
3. User experience "yes it actually can be nice to use, but still to expensive... and no good sound"
4. Quality of product
5. Sound quality - see #1 on this list, people think it's just design...
         But B&O actually has placed a large number of patents on the market, that other hifi manufacturers use
         See ICE-Power that for example Bowers & Wilkins use and are proud of....

3. Can you describe how you felt the first time you have ever seen a Bang&Olufsen product, in one sentence?

Futuristic yet still at the same time classical

4. Why do you think the customers chosen Bang&Olufsen rather than other manufacturers?

Ease of use, a product that works together, ease of setup, good quality

5. Give a score of 1 to 10 as one being the least important and 10 being the most important, how important do you think design is to Bang&Olufsen?

I would say two areas...
- Design in terms of usability and user experience - 10
- Design of of quality of sound and - 9
- Desgin as we usually think of it, 8
Why I say an 8, is that the two first ones are so important...

Read the history of the DVD player on BeoVision 7... the focus was user experience, and yes led to design
Read the history of BeoLab 5, and the Sausaulito (how do I spell that) lens for spreading the sound... it was Sas Audio that actually dictated how the lens design should be, and B&O had to obey and compromise on that...

That was my two cents...

Best Regards, Lars

really thank you guys, your replies are great and very helpful!

I wish I had the internet to do my homework when I was studying

1. People who have a huge preference to design, build quality and sound.

2. This B&O customer (me) buys for sound, quality, design, experience, brand. This is hard to order, as all of these are almost equally important.

3. Out of my league!! I thought they were so high tech they were absolutely unobtainable. For the most oart, that remains entirely true to me!!

4. Design

5. 11

Jonathan:

I wish I had the internet to do my homework when I was studying

 Here's another one in case you folks have too much free time...

I wish I have Beosound 9000 on my wall