It will be great if this same feature is extended to the BeoMaster 5 for existing B&O tvs. It seems possible since the BeoMaster 5 already provides access to the internet. Most blu-ray players already offer great internet content such as Hulu Plus, Netlfix, Amazon Video on Demand, etc. While most of us probably already have these services on our blu-ray players, it would still be great to have it with an interface that has the B&O look and feel that pops up with pressing just one button, "N.TV", rather than starting up the dvd player and navigating back to the system menu.