I was just in our local B&O store two nights ago. They had 19 Beosound 8 boxes stacked in the back, and two were sold during the time I was there.
Much emphasis is placed on the fact the BS 8 will accomodate IPOD and IPAD. More than a few non-Apple or Mac people I know have initially dismissed it for that reason. I say initially, as the sound is quite good, and I think they will come around accepting it eventually.
Without intending to be pedantic, I think it needs to be stressed that the Beosound 8 will also accomodate other MP3 players. It is currently a better value purchase at the moment than the Beosound 1.