I've always been a 'plasma man' and felt the image was more natural on a Plasma Panel.
However, the 7-55, BV8 and now the BV10 (of which i have the 46" version at home) have well and truly caught up with Plasma and the results are superb. A very natural, crisp, clear image as opposed to the 'cartoon' colour reproduction of the earlier larger LCD's. I nearly cried when i replaced my BV5 with a Mk1 7-40 then tried to watch a football match. I should have waited to see one, but i ordered the TV before release so i could be one of the first to get one. Big mistake..
Out of the three, i personally think the best image i've seen is on the BV10, which ousted my beloved BV9 away from my lounge! Special mention to BV7-40 Mk3 onwards though too, which are pretty impressive with Blu-Ray input.
Only my own observations.. everyone's eyes are different, so it's always best to amble down to your dealer and see them for real.
Lee

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