Below is a small video of a OLED mobile screen being hammered etc. I personally think that it will still take some time to get the screens of a suitable size that can then be marketed for the masses, and the LED LCD will mature and be around for the forceable future.
http://www.flatpanelshd.com/news.php?subaction=showfull&id=1277382762
If these things can be sold almost as a wallpaper that can be glued to a wall, and it displays the quality it promises i don't think there will be much of a future for £15k televisions in big boxes. Hopefully i will be eating my future prediction words with some beautiful B&O creations, possibly holographic.
A Beovision 10-40 in black and red fret on order, Beo4, Beo6, many A8's, a pair of white and yellow Form 2's, Beocom 4, 28 inch Avant RF DVD, Apple TV and a wife that loves this stuff as much as i do!