i do not see where the above negative and false statements are coming from. First of all, Loewe is working mainly with Sharp and not with Sony, more over, Sharp ownes nearly 30% of the company (http://www.loewe.be/be-nl/loewe-nv/investor-relations/loewe-share/share-shareholder-structure/share.html).
Secondly if you have a look at the products, the are quite well built and offer a bunch of interesting features like consumer selectable colors, integrated HD recorder, multiple (HD) tuners, smart card integration, multi-media support, good integration with Apple products.
I agree, B&O offers a better visual appearance and better sound, however you pay a premium for that as well and still lacks some of the features of Loewe.
I decided in the end to go for B&O (BV10), however, Loewe was and is in mine opinion a very capable contender. Even more with there new product line and the opening of dedicated shops and close cooperation with (German based) domotica vendors.