OK - I've carried out some experiments...
Ditched the CD5500 and hooked up my PC via the beomaster 5500 using Winamp to play FLACs.
I've managed to get something resembling low frq's by boosting the 31.5hz EQ slider the full 12dBs! This however overloads the woofers no end to the point of them reaching the ends of their excursion and buckling... I backed off pretty quickly! I could never boost that frequency by more than 2 or 3dBs in my old room as the bass just smothered everything in the frequency range - but in here it disappears!
It is this room no doubt about it. Something about the room is sucking the low frequencies like dracula sucks blood. I think it is the sheer size of the room and the pentas are somehow lost? The concrete floor is carpeted - but with no underlay. I have no furniture in here to speak of yet save a three piece suite and a couple of side tables / TV etc. The room has a fairly low plasterboard ceiling which is 7ft 9in high.
I've experimented with the lab 150s 40hz switch which makes no difference. I've tried different locations - away from - close to the walls - corners - 6ft - 8ft - 10ft - 12ft apart.
Oh my... It just goes to show how a room has MASSIVE effects on the sonic output of a speaker.
Would another pair the other end of the room help matters?!
Thanks by the way for all your replies.