I too think the Avant DVD was streets ahead of the competition, and i still feel a great deal of satisfaction selling an Avant RF. I love giving people value for money, and the Avant at the moment is exactly that. An absolutely jaw-dropping picture with thundering sound if you want it. What a television! I do understand people wanting slimmer TV's though, as properties are getting smaller these days, and space is at a premium.
Even though i think the BV7 is a beautifully designed television, with a quite remarkable speaker in the BeoLab 7.1, i still think the LCD screen is average at best. I sold my last BV7 to an absolutely lovely couple today, who were trading in an Avant - and i actually told them point blank they were taking a step down in picture quality. However, they were sold on the design and sound, so i couldn't argue!
I don't think the BV7 is that bad, but if you are paying £6500+ for it, you need to really think hard about why. B&O are still streets ahead on design, but that's about it at the moment... I love B&O through and through, but i'm also a realist.
Lee
BeoWorld - Everything Bang & Olufsen