Tiré de l'Interim Report du 14 avril 2009 sur le site officiel B&O :
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Moreover, the Group expects to roll out a range of new, important product launches:
New TV family
Towards the end of the 2009 calendar year, Bang & Olufsen expects to launch a new TV family with
considerable placement flexibility in that it will allow the viewer to adjust the screen on the wall for a direct view
of the screen from different angles, and it can also be mounted on an elegant stand. The new TV family will be
launched with integrated stereo loudspeakers and digital surround sound module, and the DVB-HD (Full HD)
module will be an option.
New model for the BeoVision 7 family
Bang & Olufsen is also far along with the development of an entirely new TV model for the BeoVision 7 family.
This TV will be a 55 inch Full HD model, which among other things builds on 100/120 Hz technology. Among
the other functions are integrated LED light, which improves the contrast, and sublime sound quality with builtin
digital surround sound module and integrated Adaptive Sound Technology. This TV will also have an
integrated DVB-HD (Full HD) module and Blu-ray player as an option.
New audio product
A new audio product for playing digitally stored music is also under development. It is a plug and play solution
with user-friendly operations that can be linked to an iPod. The product can also be connected to a BeoSound 5
system.
Addition to the acoustic portfolio
The loudspeaker porfolio will be expanded by a new subwoofer, which among other things builds on a new
technology that makes it vibration-free. The tulip-shaped subwoofer will offer a number of positioning options
as it can be placed on the floor or mounted on the wall.
New telephone
For many years, Bang & Olufsen’s telephones have enjoyed considerable success. However, in line with the
Group’s strategy plan, the management does not expect to continue to start development projects for this
product category. Consequently, the Group has initiated its final concept for landline telephony in the form of a
telephone with loudspeakers for among others hands-free conversations and conference calls. The telephone is
also intended for internet telephony. This concept also allows the user to select colours in the full graphic
display.
BeoTime
Bang & Olufsen is about to roll out a watch as part of the Group’s range of gift articles. The Management
believes that the design differs from everything else on the market. The watch can also be used as a remote
control for other Bang & Olufsen products and comprises a built-in movement sensor which enables the in-built
display to be revolved so that it suits left-hand use.
Ca promet tout ça... !!