The BeoVision 7 w/o DVD is being marketed as a more modular solution than the original BV7 where the configuration was pretty much set with limited choices in sound and mounting.
You can add a traditional stand or mount to the BV7 w/o DVD, but that would add to the base price. There is no discount on these stands or any speakers to accompany it. You can put together a basic setup with a flat wall mount and BeoLab 4s for about $7,600.
I think the deal makes the most sense for those who already have a BeoSound + BeoLabs. This means you can plug in a BeoVision 7 with full BeoSystem 3 onboard for less than $6k. That's a hell of a deal!
There is scarcely anything in this world that some man cannot make a little worse and sell a little more cheaply. The person who buys on price alone is this man's lawful prey. - John Ruskin