Thanks for your welcome Keith! ... and thanks for those tips - all working like a charm! Now I can kill 2 birds with the one stone - show family and friends (and complete strangers) pics of my new baby daughter and show off my Serenata at the same time!
For what it's worth to others stumbling along behind me, I found that the Serenata had to be connected first (via USB) and then select 'Connect to PC' -> 'PC Studio' *** check that the phone has registered as a viewable device - for some reason this is a hit or miss affair ***-> launch Samusung PC Studio 3 on the pc (again, after launching the app check that the Serenata is connected and it's file structure is viewable) -> drag and drop the photos which should be in the format described above
Thanks again Keith.