meandmyshadow:
BV8 40 will be around £3700 - £4000, Moxxey you're quite right about the BV10. While you might be quite right about LED backlight and not OLED, it was stated by B&O at a recent meeting that BV 7 55 will use OLED backlight - now this could have been a mistake on their part but it was said.
I'm sure Simon will be over the moon when he sees the BV10 :)
Yes, I guess that was a small mistake on their part. I'm sure it will use LED backlight technology which *will* improve picture definition as it gives a more even brightness across the screen.
Mind you, why that would be on a BV7-55 and not the BV7-40 is very confusing. I don't really want to trade-up from a MKIV BV7-40 to a MKV, for a long time.