| Bang
& Olufsen uses a wider range of materials than most other companies
in the industry. Only real materials such as aluminium, glass, rubber
and wood are used, however, and all materials are carefully selected
for their quality and ability to fit naturally into any home
environment.
Yet, for many years, aluminium has played a more
important role than any other in defining Bang & Olufsen products.
The company’s competences within aluminium surface treatment are unique
due to its highly advanced skills within processes such as diamond
cutting and anodizing.
At Bang & Olufsen, all
aluminium surfaces are anodized; anodizing being a surface treatment
that creates a durable protection layer, making the surface of the
aluminium both robust and scratch-resistant like porcelain glaze.
In
connection with the anodizing processes, Bang & Olufsen has
invented BeoSpray, which is a highly advanced dyeing process which
makes it possible to dye aluminium in more than 250 colour nuances.
This
is an important tool to the freelance designers with whom Bang &
Olufsen is constantly working to develop new product concepts and also
new colour schemes for its current product range. Bang & Olufsen
never uses standard colours as all colours used by Bang & Olufsen
are specially made according to the designers’ specifications.
It
was also these skills within aluminium finishing that made it possible
for Bang & Olufsen designers to develop the very exclusive golden
hue which will now be added to the existing colour range.
However,
to preserve the exclusivity of the golden colour, only selected
products - including some of Bang & Olufsen’s most iconic video and
audio products as well as a range of complementary loudspeakers - can
be ordered as golden variants, and there will be a premium price for
the golden colour which will be made to order only.
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In grand style
The
golden coloured product range will be aimed primarily at high-end
customers, including business-to-business clients within the
development and hospitality industries. In fact, this is also where the
idea for the golden coloured range of products came from in the first
place, as the golden colour was specifically requested by the exclusive
boutique hotel Villa Rothschild in Königstein, Germany.
Built from 1888 to 1894 for the financier Wilhelm Carl
von Rothschild, Villa Rothschild was recently awarded the coveted
five-star superior status due in no small part to points earned for the
bespoke golden coloured Bang & Olufsen products installed in the
guest rooms as well as in the common and recreational areas.
Embedded
in a ten hectare park, the hotel promises strategic tranquillity only a
few minutes away from the German metropolis of Frankfurt, and with a
breathtaking view of the River Main.
Often referred
to as the birthplace of the Federal Republic, Villa Rothschild has
played a prominent role in European history, and has now been restored
to past glory by its present owner, who has respectfully transformed
the hotel from a private family residence into a luxurious boutique
hotel.
“I chose Bang & Olufsen for the
AV-installation at the completely renovated Villa Rothschild as the
company is world renowned for the exquisite quality and beauty of its
products. However, to match the luxurious historical buildings and
interiors, I specifically requested a golden coloured product line,
which perfectly complements the grand style of the Villa Rothschild,”
said Bernhard L. Lacroix of the hotel’s management team.
“We
are equally pleased with the new colour. The golden coloured products
will most definitely add an additional element of style and
sophistication to even the most luxurious surroundings” said Bang &
Olufsen President and CEO Karl Kristian Hvidt Nielsen.
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