COPENHAGEN, May 15 (Reuters) - Denmark's Bang & Olufsen (BOb.CO: Quote, Profile, Research said on Tuesday it had signed a deal with a European high-end car maker to develop and deliver its sound systems for several models of the manufacturer's portfolio.

The Danish firm, which already has a similar deal with German car maker Audi, said it would publish the identity of the new manufacturer no later than December 2007.

Bang & Olufsen offered no further details.

I really home its BMW.

I know it's BMW. I sell BMW and I talked to the head of B&O in Norway.

He confirmed this. 

Good for B&O and good for BMW. The only thing I "fear" is that B&O is about to become to "comon" and I don't know if this would be positive for the brands image...

I can't imagine it will become common, they are just offering it to an elite maket.  If indeed it is introduced into the BMW range, I would think that it will be limited to the higher end of that range and if we can use the Audi A8 as the reference point, not every one will opt for the £4000 optional music system.  All that said it will be a superb move for B&O and hopefully introduce more people to the brand, the more the merrier I say.

Good move imo - I think the two brands have a similar outlook on design and BMW/B&O may work better than Audi.

If this is true it could be that a new vesion of the 7 series is due soon.  I heard from my dealer that the 5 series will not be all new until 2012.  The 3's are new now.  But the 7 would certainly seem to need a major overhall.

I agree that the updated 7 series and potentially the X6 seem likely. Are there any views or insights on these bets?

 

 

....perhaps porsche....i think b&o and porsche realy look great together...

bentley is bmw isnt it ?

Yes, and mini too...........!

I think Porsche would be a good brand to B&O.

Volkswagen Group owns Audi, Porsche, Seat, Skoda, Bentley, Lamborghini and Bugatti

ah ok that will make rolls royce bmw right ?

Borjal84:

I think Porsche would be a good brand to B&O.

Second that - in fact what an awesome partnership that would be!