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ARCHIVED FORUM -- April 2007 to March 2012
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This is the first Archived Forum which was active between 17th April 2007 and 1st March February 2012

 

Latest post 10-16-2008 4:25 PM by symmes. 32 replies.
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  • 10-14-2008 4:34 AM

    New Strategy for B&O

    CEO will unveil its new strategy for the group at the end of October....

    In the meantime, imagine you are the CEO what would be your (realistic) strategy?

  • 10-14-2008 10:00 AM In reply to

    • Russ
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    Re: New Strategy for B&O

    Let me be the first to say that whatever that strategy is, if it doesn't include 2260p, and MPEG-12, delivered over HDMI v3.6, someone here is going to call it short-sighted and suicidal.

    We kid because we love.

     

    Bang & Olufsen Tysons Galleria

    McLean, VA USA

  • 10-14-2008 12:07 PM In reply to

    • kallasr
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    Re: New Strategy for B&O

    Usually I don't comment on strategy issues here, but since I have been at a B&O dealer yesterday who is also selling Loewe (2 brands in total), I like the integreation Loewe does with the tvs: HDD recorder and DVB-S2 and dolby digital/dts can be built in - not more expensive than external solutions of third parties. Media control of ethernet also built in (and upgradable as it is rumored). Only Blueray player is external...(but it exists...)

    You can choose between different sizes from within a family of tvs.

    I sure like the design of the Beovisions better, but the integration and number of products in the range can be improved...

    Ralf

     

    My Beo: Beosound 3000, Beolab 4000, Beo 4 DVD,  Beolab 5000/Beomaster 5000, Beovox S45.2 with Stands, Beosystem 7000 black with Beolink 7000, Beolink 1000, F1000 (3 cubes), Beovox 5000, Beovox 3000, Attyca 1.

  • 10-14-2008 12:56 PM In reply to

    Re: New Strategy for B&O

    RussR:
    Let me be the first to say that whatever that strategy is, if it doesn't include 2260p, and MPEG-12, delivered over HDMI v3.6, someone here is going to call it short-sighted and suicidal.

    I was hoping for Super HiDef that is currently being tested in Japan by NHK and the BBC.  Well not really but it will happen sooner than one thinks.  What are these poor electronic companies to do after everyone has a panel TV?  Of course, introduce a must have TV that is bigger, better, and faster! 

    Beosound 5 BL9 BC2 BL8000 Beovision 7 BL6002  BL11 

     

  • 10-14-2008 1:28 PM In reply to

    Re: New Strategy for B&O

    wtlc2zpx:
    Imagine you are the CEO what would be your (realistic) strategy?
    Design: *****

    Audio: *****

    Video: *****

    Durability: *****

    Upgradable:****

    Mac compatible: **** 

     

  • 10-14-2008 2:44 PM In reply to

    • moxxey
    • Top 25 Contributor
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    Re: New Strategy for B&O

    My initial strategy would to make my existing, valued, userbase feel like kings. I would get local stores to call their local customer base and give them a reallly good incentive to visit their store, particularly when the new Beosound 5 is available. Perhaps a potential discounted promo to encourage pre-orders for important existing customers.

    'We love you, we want this to be central to your current B&O setup and we want you to drive our business forward. It's our customerbase that encourages other users to invest, so we're investing in you. For that reason, we want you to visit your local store between X and Y and here's your unique 20%-off voucher which you can use to purchase your Beosound 5 and a pair of speakers. Hurry though, this unique and personal offer will expire 31st of January 2008"

    Then work up from there. Work up from what you already have.

  • 10-14-2008 2:59 PM In reply to

    Re: New Strategy for B&O

    You'll love me Moxxey... but 20% off to existing customers would be financial suicide for B&O dealers - there would be little to no profit to keep  the business running!

    I agree that it wouldn't be a bad idea to offer financial incentives to  previous high spending customers - and believe me BeoSound 5 will get most of you into B&O stores during November and December...and you WILL want BSND 5...how about 'buy BeoSound 5 at full price (they'll be a massive waiting list) and get speakers of your choice at 10% discount'?

    New strategy....sort the software/reliability issues, higher quality sales staff in stores, build on the core of the brand - forget mobile phones, customer loyalty card would be a good idea...

     

     

  • 10-14-2008 3:08 PM In reply to

    Re: New Strategy for B&O

    Oh yeah...and work closer with Apple!
  • 10-14-2008 3:14 PM In reply to

    Re: New Strategy for B&O

    wtlc2zpx:

    CEO will unveil its new strategy for the group at the end of October....

    In the meantime, imagine you are the CEO what would be your (realistic) strategy?

    I was never really clear on what they meant by new strategy.  Having been through new strategies before at companies where I have worked, sometimes the new strategy was not at all as expected.  It could be more of what they are no longer going to do like sell cell phones or portable digital players.  I would hope it is about new audio and video products that showcase the design strengths of B&O.  I would expect more use of ICEpower and dacs in speakers besides the Beolab 5. 

    Beosound 5 BL9 BC2 BL8000 Beovision 7 BL6002  BL11 

     

  • 10-14-2008 3:16 PM In reply to

    Re: New Strategy for B&O

    BEOKNOW:
    Oh yeah...and work closer with Apple!

     

    The design of the Beosound 5 should tell you working closer with Apple is not going to happen.  I wish they would. 

    Beosound 5 BL9 BC2 BL8000 Beovision 7 BL6002  BL11 

     

  • 10-14-2008 3:16 PM In reply to

    Re: New Strategy for B&O

    One more think...this time next year the strategy will have wiped out half of he current UK B&O dealers!
  • 10-14-2008 3:29 PM In reply to

    • Opman
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    Re: New Strategy for B&O

    Given the current rate of UK dealers closing (due to the franchise not making enough profit to stay in business) I think it unlikely that any new strategy will include price reductions that will reduce the dealers margins even further.

    Don't forget that at the moment in the UK we have the option to buy over 12 months with no interest charge, a free 5 year warranty on all main items, a gauranteed minimum £500 trade in for ANY old B&O working TV and a free BeoSound6 when you buy BeoSound1.  We have also just seen a promotion of a free Sky HD box when you buy a main TV. You can't accuse B&O of not trying to drum up some business.

    Personally I think that the product development on TV's has been one of the main problems. B&O don't seem to have handled the switch to digital TV and the release of dual branded gimmicks seems to have been a quick fix strategy that has now been ditched.

    I am eagerly awaiting the arrival of BeoSound5 to see how this is recieved after all the cloak and dagger stuff aprior to its release.

    B&O products have always stood out from the crowd. I think that at the moment they are percieved as just being part of the crowd, just more expensive. I hope that whatever the new strategy is, B&O get back to doing what they do best. Producing products that may you say  "WOW".

    Opman

     

  • 10-14-2008 7:15 PM In reply to

    Re: New Strategy for B&O

    If Bang & Olufsen are going to survive, they are going to have to give into the majority of my demands! Forget MasterLink! I want ThunderLink or MegaLink! I want to be able to control products in rooms I'm not in! I want features and upgrades that are indistinguishable to any of my senses, but are listed on a piece of paper to put my mind at ease! I want all the products to be reduced in price! I want HDMI 1.5 before it's released and I don't want to acknowledge any existing problems with HDMI! I want to work from home! I want full support for the most experimental and exotic audio and video codecs that only a handful of people know about and which have no practical value in a real world applications! I want a 90 day return policy! I want to be paid for my ideas! I want free installations! I want that thing I read about online! I want the company to return to its roots and stay true to its identity while also supplicating itself to another marginally related technology company! I want them to pump Jacob Jensen full of vitamins and get him back to work! I want to earn money in my spare time! I want Linux support! I want Google Earth! I want wireless electricity! I want CougarLink! 

    Anything else would be suicide!

    There is scarcely anything in this world that some man cannot make a little worse and sell a little more cheaply. The person who buys on price alone is this man's lawful prey. - John Ruskin

  • 10-14-2008 8:00 PM In reply to

    • Russ
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    Re: New Strategy for B&O

    Actually CougarLink sounds pretty good to me! Devil

    We kid because we love.

     

    Bang & Olufsen Tysons Galleria

    McLean, VA USA

  • 10-14-2008 8:52 PM In reply to

    • benjnz
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    Re: New Strategy for B&O

    RussR:
    Actually CougarLink sounds pretty good to me! Devil

     GOSH, wouldn't that involve Apple then? Wink

  • 10-15-2008 1:25 AM In reply to

    Re: New Strategy for B&O

    I wonder with the pending release of the Beosound 5 if there is going to be any alliances with the media producers like Linn Records and ECM? I wonder if they have considered selling pre-installed ultra-high quality media files (as opposed to going the Apple iTune route) and carve out their own niche?

    It may be considered very un-youth-like, but it may be something that may appeal to those who do not want Apple integration or to get into the business of ripping thier collection and they (B&O) they can do it to show-off the quality of their own proprietry algorithms in the BS5?

    I wonder if the long delays in the BS5 have anything to do with building music libraries whereby ownders can send their CD's to to ripped on to the harddrive (as with Olive)?

    Money to be made in the hardware and the media. Made Apple rich.

     

    10%

     

     

  • 10-15-2008 2:43 AM In reply to

    Re: New Strategy for B&O

    Hello?!

     

    This is B&O we are talking about here!!

  • 10-15-2008 2:48 AM In reply to

    • moxxey
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    Re: New Strategy for B&O

    BEOKNOW:

    You'll love me Moxxey... but 20% off to existing customers would be financial suicide for B&O dealers - there would be little to no profit to keep  the business running!

    No, any discount would be incorporated by B&O's 'strategy'. Not the dealer. I'm saying that B&O needs to work back from the ground up and make their existing customerbase feel really wanted. So, it's B&O HQ who would take a hit on this.

  • 10-15-2008 2:50 AM In reply to

    • moxxey
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    Re: New Strategy for B&O

    BEOKNOW:

    This is B&O we are talking about here!!

    Yes, true, but then they are announcing a 'new strategy' which differs from before. So, we're thinking of ideas that a) differs from the norm and b) would stimulate their existing userbase to go out and buy more B&O. Remember, it's the existing customer who are the most likely to buy new B&O.

  • 10-15-2008 10:52 AM In reply to

    • mason
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    Re: New Strategy for B&O

    In response to Trip's excellent post, I think B&O should adopt the new strategy of actually giving away it's products for free – although this could be problematic in the long term. I will be the first to sign up – A couple of pairs of Beolab 5s and a BV9 will do for starters and... oh yes one of those new Beosound 5 thingies. Cheers.
  • 10-15-2008 12:50 PM In reply to

    • symmes
    • Top 200 Contributor
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    Re: New Strategy for B&O

    "In response to Trip's excellent post, I think B&O should adopt the new strategy of actually giving away it's products for free – although this could be problematic in the long term. I will be the first to sign up – A couple of pairs of Beolab 5s and a BV9 will do for starters and... oh yes one of those new Beosound 5 thingies. Cheers"

    Absolutely.  Make up for the loss in volume!! 

  • 10-15-2008 3:23 PM In reply to

    Re: New Strategy for B&O

    As always, Trip, you got it right!

    Why can't anybody EVER accept that the dozens-to-hundreds of people complaining about B&O lagging behind in technology are all ABSOLUTELY wrong?!  

    I don't think the CEO should change a single thing myself!  Ever!  Not one!

    Technology?  Screw technology!   

  • 10-15-2008 3:36 PM In reply to

    Re: New Strategy for B&O

    The bevision7 32" with non hdmi.........come on!....anampersand open your eyes.

  • 10-15-2008 3:53 PM In reply to

    Re: New Strategy for B&O

    To make any electronics today that will survive without change for a decade without constant updates will be wishful thinking. So I am stressing Modularity again all the way from loudspeakers to the sources and to the tvs. Something to consider also is that if panel technology is moving so fast, why don't consider making specialist video processors and add-on light sensors that B&O is so good at? I mean the real competence in B&O tvs is their video processing technology, no tvs out there has the level of calibration that makes the picture be so natural looking. Even videophiles are at awe at the natural picture quality of B&O tvs but only to be let down by their old panels. It will totally make sense if B&O also sell them as add-ons or branch off into making specialist video technologies just like what it did for Icepower. 

    PS. Has anyone also realize that B&O is especially good at making automatic calibration stuff or is it just me? Apparently the sound calibration system in Beolab 5 was so avant-grade that it had the now departed high end lifestyle brand, Tag Mclaren, borrow the technology in their av processors and not to mention that the Beolab 5s revolutionized the whole av industry in a way that they inspired them to add automatic sound calibration as standard?  

    Jeez come to think of it B&O must have some real geniuses in their engineering department. So what's wrong with you B&O? Your design department may not be even be up to up to par to the technical department in terms of excellence. I don't see any brands begging to have you design for them. To put it in short. Your designs aren't as hot as what it used to be because there are way better designers out there but there aren't the same engineers out there.  

    So lets transform this hierarchy of importance. Design>Cost>Convenience>Build quality>Technical Excellence>Function to this

    Build quality>Convenience>Technical Excellence>Function>Design>Cost. The true hierarchy of a luxury electronics brand.  

  • 10-15-2008 3:56 PM In reply to

    • moxxey
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    Re: New Strategy for B&O

    anampersand:

    I don't think the CEO should change a single thing myself!  Ever!  Not one!

    Good luck then.

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