Not everyone can afford a piece of kit by designer Danish audio/video (AV) house, Bang & Olufsen, but those that do get their hands on some are among some of the most vocal fans.
They will no doubt be delighted to learn then that a new survey of well-heeled consumers in the US has marked out B&O as the most prestigious AV brand on the block. It is also something of double header for B&O because it’s the first time that the same company has won the video and audio categories. I’m sure some audio and cinephiles will have something to say on that.
Chatting to 1,400 people with an average net worth of around £2 million and an annual salary of over £165,000, The Luxury Institute found that B&O offered the perfect combination of style and performance. Of course, there was no mention of price in this survey because none of that really matters to those that were surveyed.
http://uk.gizmodo.com/2008/04/18/bang_olufsen_wins_most_prestig.html