I was invited to, and attended a B&O chocolate making event in Reading last night.

The B&O showroom was turned into a chocolate making factory for the evening with the chocolate makers "Temper" supplying the chocolate and know how. There was about 50 people attending and we all followed the instructions for making our own chocolates to take home with us. Below at the bottom is my attempt, well the chocolate tasted good, but my design needed improvement.

We also came away with some professionally made B&O milk and dark chocolate...

Hi Keith

I like your designs - the patterns show balance and symmetry something I consider to be a trait of the Bang & Olufsen design house

 

Shame on you Keith - where was MY invite

 

Looks like a lot of fun was had, and an excellent idea for a gathering

 

Chris.

What a fun evening... It raises the question though.... What is the best event you've ever been invited to? I'm sure many of you own luxury products from many other brands that hold great launches and customer relations events.

 

jazz 

I am ready for my morning coffee now and I am considering one of the very nice B&O chocolates below. They are both solid about 6mm thick.

They look sickly

A14BEO:

They look sickly

Philistine!

All chocolate should be revered & worshipped

Only Cadbury's Wispa, Chris!!! It's just been re-launched after Cadbury's (apparently) bought back the bubble-making machine from some Arabs!

Rediscovered my Xmas morning "selection box" love for them now - bloody garages up and down the country have got them on a 3 for 2 offer!

I don't quite get it.  Why is a B&O store having a chocolate-making event? It sounds fun and all, but what does that have to do with AV equipment, and how will it help them boost their sales??

Nonetheless, it looks delicious!  I think I'll get a hot cocoa now when I go on my break ...  Of course, all the calories go to Baby not to me!  

Well it would have been a nice even to network with people who may share the same interest for chocolates in general.
I wish I could be there as I am found of them.
Speaking about chocolat, I like Neuhaus, Galler and also Patchi for its originality (unique and exquisite packaging and the partnership with artists for the tableware goods).

Guy 

Keith,

I was at this event too (I think I was at the next table to you - nearest the back of the shop) - I didn't realised there were other Beoworld members there or I would have said hello. I thought it was a great event, and those B&O logo chocloates were great - I made an attempt to make the B&O logo in the lolly challenge but mine didn't really work.

It was a shame they didn't have all the new products (BS6/Seranata/Beo5) available (and fully working).

Ian 

Tut, tut, tut.
You should have both been wearing Beoworld baseball caps.

As to the question of why, it's simply the concurrent sharig of sales stories. Generally, you speak tot eh broad range of people from those that are TV orientated, to those of just sound, and those with digital. I expect that whatever the activity, it works as a sales tool, as long as the Beo Buyers do indeed turn up. I always liked when Durham (my old store) did wine tastings. I do think though, that this kind of thing is best left to the dealer; after all, better events will achieve more customer interation

Hi Jazz,

The best event I have been to has to be the one that started my B&O obsession, about 20 years ago - my local dealer (Leicester) hired the Banqueting Hall of a stately home (Belvoir Castle in Leicestershire) to demonstrate their latest products, including:-
Redline 7000 speakers
Beolab Penta speakers
Beocenter 9000
Beosystem 5500

I was absolutely blown away by the products and the sumptuous buffet afterwards!  I got a ticket through a friend in the trade and that "free" evening has probably cost me thousands of pounds since in terms of all the B&O systems I've bought as a result of discovering these fabulous products!

Was anyone else at Belvoir Castle for that event?  Do B&O still hold promotions on this scale?

Steve.