I've just begun reading The God Delusion by Richard Dawkins... Thus far an utterly fascinating read... on pg 90 of the hardcover edition he writes: "When we hear a sound, it is not faithfully transported up the auditory nerve and relayed to the brain as if by a high-fedility Bang and Olufsen." (In this section of the book, Dawkins remarks how sophisticated the brain is in interpreting data, and how sometimes its interpretations are not what they seem).

I have seen plenty B&O equipment in movies, but Literary reference to B&O is a first for me. Nice.