Kokomo:
From the description of the technology it seems very similar to the AR screens B&O TVs have.
I thought B&O's anti-reflection was a layer of special coating, normally applied to the underside and front of the glass? You get the same AR coating on watches and spectacles. Nothing new here. B&O certainly didn't develop this "technology".
Also, this AR coating only helps reduce reflection. I can tell you now that my B&O TVs reflect my windows. I often have to close the shutters to avoid reflections.
The link you give is for something very different.