If they had dropped the price, it would have sold, don't you think? I don't understand this new B&O policy to discontinue a product that doesn't sell & come back with another one that offers more for less money.
The irony is that BV9 was already a bargain in B&O world: it cost the same price as a BV5 with a larger screen, a built-in BS3 and ALT speaker.
Same story for BeoSound 6 : it was supposed to replace BS2, costing the same price for twice the storage capacity, a display, longer playback time, and despite that, it didn't sell..
What will replace BV9? A new 55' screen based on BV10 design with built-in sources? Or (hopefully) a more up-to-date concept, with an Ethernet socket and DLNA features to find all your network's video files and simply play them via an integrated software à la BeoMedia?
Reunion Island is greeting you!