Guardian interview with James Hilton of AKQA.

"I admire storytellers; those who can engage and captivate through whichever medium is most relevant to their audience. The people who inspire me today, have always inspired me; Apple, Pixar, Bang & Olufsen and Baz Luhrmann. All of these people innovate, none of them emulate. They do not seek the approval of their peers, they create on their terms. Brilliant."

There's that B&O- Apple combination again! ("All of these people....."; first two obviously could be read as Steve Jobs. But Bang & Olufsen: does he mean Jensen, Lewis, or maybe he thinks Bang and Olufsen are still personally behind the Brand!)

Graham