Saw the following in teh 'Trading Post', a classified newspaper in Australia:
'BANG OLISON DEO, SOUND 9000. 12 months old. As new. Must sell. $5,300ono'
That's all the ad had!! Would you buy this if you didn't know B&O?????? 
Would you even know what it is?????????
My B&O: 2009 Catalogue and Pricelist