Bang & Olufsen to auction off unique icon

To celebrate one of its most iconic products, Bang & Olufsen has produced a limited run of 1500 BeoSound 9000 music systems in white. Each of these will be individually numbered, and the number one product will be auctioned off this December/January with all proceeds going to charity.

Struer, December 2008

An award-winning design classic, BeoSound 9000 immediately catches the eye with its strong lines, and is at once a modern icon and a state-of-the-art music system.

To celebrate this iconic product, which is still being sold in stores across the world, Bang & Olufsen the worldwide provider of exclusive, high quality audio and video products, is currently launching a limited run of 1500 BeoSound 9000s in white. The production number (from 1-1500) of each of these will be laser engraved on the CD-clamper of the spectacular 6-CD changer, which is, in fact, the fastest in the world, and would accelerate from 0-100km/h in just 5.5 seconds if permitted to continue its momentum.

These individually numbered products are presently on sale from dedicated Bang & Olufsen dealerships around the world. Furthermore, to mark the launch of this limited edition, the No. 1 product will be auctioned off by the leading auction house Bruun Rasmussen, with all proceeds going directly to UNICEF.

 As Bang & Olufsen is also launching all of its loudspeakers in white, the white BeoSound 9000 will be auctioned off together with a white pair of the equally iconic BeoLab 8000 column loudspeakers.

In addition, the highest bidder will subsequently be offered an optional brand tour to Bang & Olufsen headquarters in Struer, Denmark. Here, the buyer will officially receive the products from Bang & Olufsen CEO Karl Kristian Hvidt Nielsen. The brand tour will also include a visit to the recently opened Bang & Olufsen Museum portraying the history of Bang & Olufsen from humble beginnings in the 1920s to world leading brand in the 21st century. There will also be a guided tour of some of the production and test facilities where high tech research, development and production methods meet the long-standing craftsmanship tradition that is a true Bang & Olufsen hallmark.

The on-line auction will take place from 10 December to 15 January, and BeoWorld will provide the link as soon as the auction goes live!

The Auction

A package consisting of BeoSound 9000, white ltd edition, product no. 1, a floorstand, a pair of BeoLab 8000 in white, and an optional visit to the Bang & Olufsen headquarters in Struer (to actually receive the product and meet the CEO), will be auctioned off online by the leading auction house, Bruun Rasmussen (bruun-rasmussen.com).

The auction will open on December 10, at 10 am (CET), and will end on January 15, at 8 pm (CET).

The full value of the highest bid will go to charity (no buyer’s premium charged), and Bang & Olufsen have chosen to support UNICEF’s global efforts for supporting exposed children.

The auction will start at the minimum price of 50.000 DKK / approx. 6700 Euro, the estimated retail value of the package is 75.000 DKK / approx 10.070 Euro, but expectations at Bang & Olufsen are naturally higher!

 HERE IS THE LINK

 

Wow, this is just fantastic.

I look forward to seeing how much they fetch for unicef - i should hope it will be a very high amount

Email by B&O about the auction of the first BS9000 in white.

The first day the auction was launched, one bidder has done better than the estimation price of 10000 euros.

Current bid is of kr 80,000 (€ 10,500) 10 Dec, 11:10 PM.

Guy

 

Current bid is € 13500,- / kr 100.000.

Auction ends 15 January 7 PM

 

Current bid is € 14000,- / kr 105.000.

Auction ends tonight at 7 PM CET 

 

So who paid 105,000 DKK or 14,000 € for the number 1 Beosound 9000 in white with Beolab 8000 speakers?  Lee was that you Bidder 847356? Approximately $18,500.00 almost twice the US list price.

Absolutely not me!!

I confess to having bought a low-numbered Ltd Edition BS9000 for myself to keep forever, but not No.1 - and at that price

Still, all for a great cause and someone has a very nice piece of history in their hands

Lee