avus17:I don't understand that screen is not HD as I have payed for HDTV upgrade (module) and am looking HD TV at present.
The HD upgrade is merely a module that enables the DVI socket to watch HDCP protected HD content (such as Sky HD content). HD content on your BV7-32 (through Sky or similar) will still look good. However, a Blu-ray picture is sent to your TV at 1080p, which is 'true hd' and would have to be downgraded to be seen on your BV7-32. The BV7-32 can't decode the HD audio either.
So, Blu-ray on the BV7-32 isn't going to offer a better experience than SD DVDs, in most cases. Trust me, I watched SD DVD content on my BV7-32 for years and it's pretty darned good. SD TV on a new BV7-32 is better than on a BV7-40 MKIII.