You could call it that at it's most basic
It's designed to work best with B&O gear or the non B&O equipment on their list. It has been tuned so to speak to get the best out of this equipment with varying types of signals. So for instance it will do a frame by frame (in real time) processing of the dark/light/contrast settings with maps setup by B&O. If you use something which it doesn't recognise then it will go for a more basic map and work from that.
B&O use it as the hub for their Beoliving setups.
Can't help on price I'm afraid.
Keivn