My dealer replaced my Beovision 10-46 for the AR version.
It was far to bright in my livingroom. (see: Flash your B&O for pics, thats the new AR)
I think the AR version is simular to my old Beovision 7-32 screen.
Beware: the screen when it is off it has a slightly blue / purple haze (Is that the correct word?)
The normal screen is completely black.
Jasper, The Netherlands