A big I-Phone....

Thank you very much for your feed-back and I must admit I'm searching and not a specialist like you. I'm happy to see that other B&O fans look to other makes and solutions as well. The Sony WE5= € 1200. You say that "the sound of the BV10 is totally awesome": do you mean "bad"? or "very good"/ terrific

Correct. But they told me that the metallic silver line around it will come in different colors too

I was at the launch in Belgium too. BV 10 looks like a big I-Phone of Apple: upper half is the 40" (Samsung) screen, under half is similar size for the loudspeakers. The frame was in silver and will come in other colors. Price € 7000?. (Samsung 8000/40 + Bose = € 1650 + € 3000, but more open system - so strong inclination to leave