B&O completely pulled out of the mobile market after the "Ericsson" incident more than a decade ago. We all "knew" that they would never come back. They changed their approach from just adding a "skin" (to an existing phone) to designing a phone from scratch, and released Serene and Serenata. 

Even if the Serenata was a major flop, they could re-think their strategy even if the CEO said they would focus on audio and video only: They could launch a mobile that just focused on audio and video...

The phone segment was important for dealers, it was a safe bet for the Xmas season as it would generate traffic and sales in the stores. Today, land-line-telephone's are a dying breed and if B&O are to keep producing phones they will have to go mobile. BeoCom 5 will be the last land-line-phone from Struer.

Roger

my first post following my first B&O purchase - what more affordable way than the phones! I signed up for 2 Beocom 6000 and the Beocom 1401.

i was very disappointed to discover that the B&O do not have a digital answer machine in the offering, at least in the Beocom 1401!

I hope the Beocom 5 will live up to the dream and stir up more sales.

next on the list is Beosound 1 and the Beocentre 6 :)

mobeyone:

Personally, I dont think people post rumours like this for a reaction or for being misinformed.  Stars has heard or read something which may or may not happen, we will see but his post should be valued as much as the next persons regardless.

I do not think the mobile market is the best place for B&O or another mobile collaboration.. that said there may be something that was in development and may actually hit the market.

As for the name, if serene and serenata can be used, why not seriniti? they are all as bad as each other in more ways than one.

I agree with every word you say Mobe

Chris.