General Forum

Re: New name revealed

Karla — Sun, 16 Oct 2011 10:23:06 GMT

And just how did that new name work out for NetFlix? In the current state of the economy the brand should be consolidated and set forth, not split apart.

Re: New name revealed

Chris — Sun, 16 Oct 2011 03:38:15 GMT

Apart from number 2 that applies to just about everything doesn't it.(except my wife if she's reading)

Re: New name revealed

elephant — Sat, 15 Oct 2011 17:25:07 GMT

kallasr:

For me - non native speaker - play = toys = kids

Sorry.

Ralf

and what do we know about kids' toys ?

- they are easily obsoleted (Powerrangers becomes ..., My little pony is replaced by ...)

- they are relatively inexpensive ( compared to big boys toys )

- we replace them frequently

So that seems to fit the Gen-Y brand

Re: New name revealed

Nickyg63 — Sat, 15 Oct 2011 04:48:21 GMT

9 LEE:

I think we can agree that the old saying was "B&O... pray" !!

I'm loving the shake up B&O is getting. Something is actually being done - that's the point. If you don't like it, well - frankly, sorry but change needed to happen. Tue Mantoni has inserted a rocket up the @ss of Bang & Olufsen as a company and lit the blue touchpaper.

If it works, he's a hero - if it doesn't, he'll have my total respect for sticking his neck on the line and giving it his best shot.

Lee

I agree, its diversify or die (not quite, but you know what i mean)

Re: New name revealed

9 LEE — Sat, 15 Oct 2011 04:32:22 GMT

I think we can agree that the old saying was "B&O... pray" !!

I'm loving the shake up B&O is getting. Something is actually being done - that's the point. If you don't like it, well - frankly, sorry but change needed to happen. Tue Mantoni has inserted a rocket up the @ss of Bang & Olufsen as a company and lit the blue touchpaper.

If it works, he's a hero - if it doesn't, he'll have my total respect for sticking his neck on the line and giving it his best shot.

Lee

Re: New name revealed

henrik — Sat, 15 Oct 2011 03:29:13 GMT

Ah! Well, "play" has worked fine for Cdg. I hope it goes well for B&O to. I think it's a good idea to have a separate name for the sub-brand.

Re: New name revealed

kallasr — Sat, 15 Oct 2011 02:58:51 GMT

For me - non native speaker - play = toys = kids

Sorry.

Ralf

Re: New name revealed

elephant — Fri, 14 Oct 2011 18:12:18 GMT

Paul Winn:
I still don't understand why they are using another name just because they are bringing out 'cheaper made'

Maybe they will rename the existing line as "B&O Invest" ...

Play to me connotates ... a sense to lightness, freedom, transportability, etc which may be what the intent is

Or perhaps "play" is simply trying to leverage the currency that Apple's "Airplay" is creating ?

Re: New name revealed

Evan — Fri, 14 Oct 2011 11:49:23 GMT

Cannot wait for my new headphones!

Re: New name revealed

w5bno123 — Fri, 14 Oct 2011 06:08:35 GMT

I am not sure how you can form an opinion on something until you have seen, heard and felt the new range, Tue keeps calling it a sub brand however the products that come to Market are not sub standard or over priced. You will be amazed at the new and fresh products.

Re: New name revealed

Tod Daniel — Fri, 14 Oct 2011 05:44:15 GMT

I still don't understand why they are using another name just because they are bringing out 'cheaper made' but still costly equipment? It's kind of shallow and pretentious which is what the brand has really become over the past few years... Hmmm i'm not sold

Re: New name revealed

-multimedia Robert- — Fri, 14 Oct 2011 01:46:51 GMT

Let us play

New name revealed

MikaelB — Fri, 14 Oct 2011 01:14:39 GMT

"BeoPlay" and/or ”Bang & Olufsen Play”

New name revealed google translate Danish -> English

Original danish article

/MikaelB