Re: Article in German newspaper - Welt

SWISS_2 — Sun, 02 Oct 2011 17:25:51 GMT

A good article

http://www.welt.de/wirtschaft/article13638220/B-amp-O-will-in-die-Liga-von-Apple-aufsteigen.html

Regarding Model Apple and LEGO:

I take the liberty of translating one important paragraph from the DIE WELT article, thusly:

" Mantoni's strategy is based on three models: The computer manufacturer Apple, the LEGO toy company, and of the motorcycle manufacturer Triumph. From very different stories of the companies he has worked for B & O a simple strategy: " Leaner, faster, stronger " ("leaner, faster, stronger") is emblazoned on his PowerPoint slides. "

But once he talks straight. "We are in a situation where we have to make hard decisions"

Notie that Apple as a strategy model is first and most important to Tue Mantoni as CEO. A very positive and realsitic comment regarding the realities and importance of market share of Apple users, product innovation, and the Apple product quality today, I think.

Article in German newspaper - Welt

Larskoelle — Sun, 02 Oct 2011 16:40:27 GMT

Hi there,

Please find attached an article from the german newspaper Welt.

http://translate.google.de/translate?sl=de&tl=en&js=n&prev=_t&hl=de&ie=UTF-8&layout=2&eotf=1&u=http%3A%2F%2Fwww.welt.de%2Fwirtschaft%2Farticle13638220%2FB-amp-O-will-in-die-Liga-von-Apple-aufsteigen.html

I guess nothing really new for most of the forum members but I am wondering why there is such long lag between fiscal year ending and such an article. Looks like moving the marketing department from Struer to Copenhagen makes sense ;-)

Lars

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Re: Article in German newspaper - Welt

Article in German newspaper - Welt