General Forum

Re: Cool

elephant — Fri, 30 Sep 2011 20:08:16 GMT

danezro:

a starter for ten, in no particular order 5 brands that spring to mind....

Jaguar

Superdry

Guinness

Barcelona FC

Virgin

are we having all/any brands or consumer oriented brands ?

for example IBM is a well recognised brand but I don't think its stirs any hearts on these forums

Re: Cool

moxxey — Fri, 30 Sep 2011 09:00:15 GMT

TripEnglish:

air-headedness of "cool lists" aside, Google's as cool as any of the others. They have a reputation in the USA...

But this list was based on UK people from the street. I can 100% asure you that most of them do not understand what "Google" is as a brand, what they are like as an employer or anything else.

Plus a search engine would never be regarded as "cool" by anyone I know. No-one.

Which is why I questioned the UK-based survey.

Re: Cool

danezro — Fri, 30 Sep 2011 08:30:08 GMT

a starter for ten, in no particular order 5 brands that spring to mind....

Jaguar

Superdry

Guinness

Barcelona FC

Virgin

Re: Cool

9 LEE — Fri, 30 Sep 2011 05:40:52 GMT

danezro:

Maybe we should have our own cool brand list?

What a great idea!

Right. Let's be having some suggestions. Once I've got 50 or so brands, i'll launch a poll and we can have our own 2011 Cool Brands list..

Lee

Re: Cool

danezro — Fri, 30 Sep 2011 05:29:32 GMT

who is the 'expert-council' in the above url - I would like that job!!

Maybe we should have our own cool brand list?

Re: Cool

expoman — Thu, 29 Sep 2011 20:54:29 GMT

http://www.coolbrands.uk.com/expert-council

When you go to the Cool brands web site Harley-Davidson is not on the list?

Re: Cool

Ron Pruitt — Thu, 29 Sep 2011 20:50:52 GMT

ROI on kids, long......but priceless!

Re: Cool

Jonathan — Thu, 29 Sep 2011 19:48:05 GMT

Top 10 coolest brands

Aston Martin - new commercial James Bond has made it uncool
Apple - cool, but verging on uncool due to rapid popularity and world dominance
Harley-Davidson - coolish, in a midlife crisis sort of way
Rolex - not so much anymore..a bit old man-ish
Bang & Olufsen - ubercool
BlackBerry - too errr.... 'banker-ish'
Google - useful,not really cool though
Ferrari - ewww when I think of Ferrari I think of old dudes with gold chains and skimpy bathers
Nike - cool if you like to exploit 3rd world child workers
YouTube - cool for stupid teenagers and their 15 minutes of fame

Re: Cool

expoman — Thu, 29 Sep 2011 13:48:03 GMT

I don't see Triumph motorcycle on this list? Only Ducati. I guess you don't have to be cool to be successful!

Re: Cool

Medogsfat — Thu, 29 Sep 2011 13:37:24 GMT

9 LEE:

TripEnglish:

They also give everyone free e-mail, free picture hosting, web apps, and the best search engine in the world..

I give my kids free food, free clothes, computers, phones - and the best cuddles in the world..

However - apparently, i'm not cool.

And when your grandkids come along you can join me as a 2nd coming cool dude.

I was never cool as a parent but apparently creaking joints & expelling groans when standing up is the latest in uber cool

(personally I think being an on - tap unpaid babysitter is the real reason)

Re: Cool

elephant — Thu, 29 Sep 2011 12:08:07 GMT

9 LEE:

TripEnglish:

They also give everyone free e-mail, free picture hosting, web apps, and the best search engine in the world..

I give my kids free food, free clothes, computers, phones - and the best cuddles in the world..

However - apparently, i'm not cool.

LOL, know what you mean :-)

Give them time to mellow on you !!

Re: Cool

9 LEE — Thu, 29 Sep 2011 09:50:46 GMT

TripEnglish:

They also give everyone free e-mail, free picture hosting, web apps, and the best search engine in the world..

I give my kids free food, free clothes, computers, phones - and the best cuddles in the world..

However - apparently, i'm not cool.

Re: Cool

TripEnglish — Thu, 29 Sep 2011 08:43:35 GMT

air-headedness of "cool lists" aside, Google's as cool as any of the others. They have a reputation in the USA for being a forward thinking employer and very youth oriented (all cool attributes). They also give everyone free e-mail, free picture hosting, web apps, and the best search engine in the world, which is very likely the most useful thing on all of the internet. So I think it's earned it's spot on a stupid cool brands list.

Re: Cool

9 LEE — Thu, 29 Sep 2011 05:58:59 GMT

As mentioned in a recent post I think it's a group of arty types in roll necks, drinking sparkling mineral water, flicking through magazines..

Re: Cool

bayerische — Thu, 29 Sep 2011 04:58:50 GMT

moxxey:

One weird thing about this "cool" list - how is Google cool, as a brand? You can't wear it, there's no Google badge on your tech equipment and most people wouldn't think "wow cool" when they discuss Google.

And surely most people on the street associate Google with the search engine.

So how does the brand become cool?

I have no idea...

Most of these lists are purely made up by someone IMHO.