https://archivedforum.beoworld.org:443/forums/13.aspxThe main Meeting Place for BeoWorld members, and the place for General Questions, Answers and things to say! If you have any questions about anything Bang &amp; Olufsen related - please ask. If you have anything to say - please tell!enCommunityServer 2008 SP2 (Build: 31104.93)https://archivedforum.beoworld.org:443/forums/thread/263596.aspxTue, 09 Mar 2010 09:25:11 GMT41a2a90c-3a1e-4bd3-b144-3883695a7f38:263596Puncher0https://archivedforum.beoworld.org:443/forums/thread/263596.aspxhttps://archivedforum.beoworld.org:443/forums/commentrss.aspx?SectionID=13&PostID=263596<p>Not sure I&#39;ll ever get round to reading it - does it contain anything truly insightful or does it just list the many ways to simultaneously massage people&#39;s egos and wallets at the same time?</p> <p>I can&#39;t help thinking of the &quot;major sucking up&quot; scene from &quot;Pretty Woman&quot;!</p><div style="clear:both;"></div>https://archivedforum.beoworld.org:443/forums/thread/263589.aspxTue, 09 Mar 2010 08:29:27 GMT41a2a90c-3a1e-4bd3-b144-3883695a7f38:263589Pattabhiraman0https://archivedforum.beoworld.org:443/forums/thread/263589.aspxhttps://archivedforum.beoworld.org:443/forums/commentrss.aspx?SectionID=13&PostID=263589<p>aint sure how many&nbsp;of us have come across/read the book on &quot;The Luxury Strategy&quot; by J.N.Kapferer and V.Bastein. this&nbsp;definitely helps in understanding the rules and strategy of luxury brand management with apt examples. the book also has mentions of B&amp;o (though stray) the more&nbsp;you read the more&nbsp;you could relate to B&amp;o products.&nbsp;</p> <p>cheers</p> <p>pattabhi</p> <p>&nbsp;</p><div style="clear:both;"></div>