Re: Bang & Olufsen readies DM campaign

Zwets — Fri, 11 Sep 2009 05:17:14 GMT

I have seen this campaign earlier in the year (in The Netherlands) were the B&O dealer replaced your beo4 buttons for free.

Bang & Olufsen readies DM campaign

PhilLondon — Fri, 11 Sep 2009 04:47:09 GMT

High-end consumer electronics retailer Bang & Olufsen is set to launch a direct marketing campaign that allows franchisees to customise copy to suit local needs.

The campaign promotes a selection of Bang & Olufsen products, including the new BeoTime ‘flute’ alarm clock and the portable audio system BeoSound 1.

The 10-page mailer aims to encourage Bang & Olufsen customers to visit their local showroom by targeting them with a personalised message from their store manager, highlighting the special offers in their local store.

The campaign has been created through a dealership marketing system that allows store managers to choose copy relating to how they felt their customers would be best motivated to visit the store. Copy can focus on new products, price or credit offers.

A total of 90,000 customer mailings were produced for 90 Bang & Olufsen retailers across the UK, Belgium, Luxembourg and the Netherlands.

Source:

http://www.mad.co.uk/Main/News/Articlex/0dc41369efcc4d9ba80a670a5afa6c98/Bang--Olufsen-readies-DM-campaign.html

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Re: Bang & Olufsen readies DM campaign

Bang & Olufsen readies DM campaign