Re: Today's Luxury Institute Video Brands Report

soundproof — Fri, 28 Mar 2008 06:21:30 GMT

You'll see that the 3 top ranked brands are B&O, Nakamichi and SONY.

The rest of the press release states, in alphabetical order, which other brands were mentioned by the quite large panel of luxury consumers that the institute queries. I can assure you that they themselves are aware that the compendium of brands is controversial, but then most people only have three brands in their heads in each category, anyway.

BTW - it's clear that Nakamichi's under-the-radar efforts in bespoke installations is paying off.

The full findings are available to subscribers.

Re: Today's Luxury Institute Video Brands Report

timhanna — Fri, 28 Mar 2008 06:18:00 GMT

Daewoo???? Gateway???? You're kidding right?

Today's Luxury Institute Video Brands Report

soundproof — Fri, 28 Mar 2008 05:40:33 GMT

If audio had commenters here in confusion, then the video brands ranking shouldn't provide less fodder for curious minds.

http://www.luxuryinstitute.com/doclib/doclib.cgi/0/0/2008 (at top of page - click article to activate link for download of document.)

Luxury Institute Survey: High Net-Worth Consumers Rank the Most
Prestigious Luxury Video Brands: Bang and Olufsen, Nakamichi and
Sony

NEW YORK, NY--(Marketwire - March 27, 2008) - High net-worth
consumers rated Bang and Olufsen the most prestigious luxury video
brand in the 2008 Luxury Brand Status Index (LBSI) survey from the
independent New York City-based Luxury Institute
(www.LuxuryInstitute.com). Respondents who would recommend the
brand say "Bang and Olufsen has video equipment that is stylish and
high quality that any discerning customer would want to own."
Nakamichi and Sony came in second and third respectively.
"Although technological innovation in video has been accelerating, it is accessible to most brands," said
Milton Pedraza, CEO, the Luxury Institute. "Few brands have differentiated on design, ease of use, service
and other attributes that are just as important to luxury video consumers. It is time for the engineers to
start innovating by co-creating with customers."
"Our surveys are conducted with independent panels weighted to reflect national results. The results are
tabulated by external analytical experts to ensure a level of transparency and objectivity that has earned
the trust of consumers, the industry and the media. We believe the voice that matters most in luxury
video is the voice of the luxury consumer," said Pedraza
Following are the 26 Luxury Video Brands that were rated (alphabetical order):
1. Bang and Olufsen
2. Daewoo
3. Dell
4. Epson
5. Fujitsu
6. Gateway
7. Hitachi
8. HP
9. JVC
10. LG
11. McIntosh
12. Mitsubishi
13. Nakamichi
14. NEC
15. Panasonic
16. Philips
17. Pioneer
18. Polaroid
19. RCA
20. Samsung
21. Sanyo
22. Sharp
23. Sony
24. Toshiba
25. Westinghouse
26. Zenith
The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading
brands among wealthy Americans. A national sample of 1,400 wealthy American consumers, with an
average income of $341K and average net-worth of $3.9 million, was surveyed online. Survey results are
weighted to match demographic and net worth profiles of the same audience according to the latest
Survey of Consumer Finances from The Federal Reserve.

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Re: Today's Luxury Institute Video Brands Report

Re: Today's Luxury Institute Video Brands Report

Today's Luxury Institute Video Brands Report