http://translate.googleusercontent.com/translate_c?hl=en&rurl=translate.google.com&sl=da&u=http://www.business.dk/detail/apple-en-dyr-men-dejlig-partner-for-bo&usg=ALkJrhhCy1iTjaB1T7UkE9Awy_0Oc8Iv8g
The most interesting comment is "They have some pretty tough requirements earnings per shelf centimeter, "says Fritz Andersen"
Also claims B&O only currently has products in 10-15 of 288 US stores.