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ARCHIVED FORUM -- April 2007 to March 2012
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This is the first Archived Forum which was active between 17th April 2007 and 1st March February 2012

 

Latest post 09-28-2011 2:29 AM by moxxey. 2 replies.
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  • 09-27-2011 8:14 PM

    • expoman
    • Top 500 Contributor
      Male
    • Joined on 04-17-2007
    • United States
    • Posts 222
    • Bronze Member

    Article on B&O business with Apple from Business DK

    http://translate.googleusercontent.com/translate_c?hl=en&rurl=translate.google.com&sl=da&u=http://www.business.dk/detail/apple-en-dyr-men-dejlig-partner-for-bo&usg=ALkJrhhCy1iTjaB1T7UkE9Awy_0Oc8Iv8g

     

    The most interesting comment is "They have some pretty tough requirements earnings per shelf centimeter, "says Fritz Andersen"

    Also claims B&O only currently has products in 10-15 of 288 US stores.   

  • 09-27-2011 9:52 PM In reply to

    • rxcohen
    • Not Ranked
    • Joined on 07-09-2011
    • New York, USA
    • Posts 27
    • Gold Member

    Re: Article on B&O business with Apple from Business DK

    Apple is the highest grossing per square metre/foot retailer in the world. So an interesting point is how many people would go to Apple and plunk down $999 for a Beosound 8, or $1000 speakers. For Apple it is all about moving product as fast as possible. 

  • 09-28-2011 2:29 AM In reply to

    • moxxey
    • Top 25 Contributor
    • Joined on 04-14-2007
    • South West, UK
    • Posts 2,360
    • Bronze Member

    Re: Article on B&O business with Apple from Business DK

    I'm not trying to be negative here, but the impression I get from this is that B&O are really making a lot from this "Apple relationship" when all they've done is agreed to sell some B&O products in some additional Apple stores. Lots of manufacturers do this, all the time, but don't make so much from their agreement.

    Is there anything more than this? Have I missed something?

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