From Neil Whittaker

for and on behalf of

Aviva plc

Please accept this letter as confirmation that Aviva plc and its subsidiaries now hold 10.244% of the voting rights

of Bang & Olufsen A/S.

Aviva plc (LSE: AV.) is a British insurance group, that is also the fifth largest in the world, the largest insurance group in the UK and the second-largest insurance group in Canada operating as Aviva Canada. It is one of the leading providers of life and pension products in Europe and has a presence in 28 countries worldwide, notably France and The Netherlands

They need to post these announcements whenever the ownership shares change (either rise or drop) over certain limits. According to the last full year financial report, Aviva plc already had more than 8% ownership in B&O last May and was the second largest single owner. Would be interesting to know who sold the difference though, if it came from a single source.

Seem to recall that Philips are another major shareholder (from a comment Keith S. made re former TV tube providers). Aviva must think the shares are a good long-term investment (share price wise, re-introduction of dividends &/or take-over prospects.)

Share price has recovered a little today to 63DKK.

Graham